AI-Focused SEO & AEO Revamp

## Project Overview

We are looking for an experienced **SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Specialist** to conduct a comprehensive SEO and AI search optimization revamp of our website.

The objective is to improve our website's organic search rankings, strengthen topical authority, increase brand visibility, and make our website content more discoverable, understandable, and reference-worthy across traditional search engines and AI-powered answer engines.

We want to go beyond traditional SEO and implement modern optimization strategies that help our website appear in relevant search results, AI-generated answers, featured snippets, and conversational search experiences.

Our website represents a Digital Marketing and Generative AI training brand offering professional training, courses, consulting, and educational resources.

**Website:** https://digitalyamini.com/

## Project Objectives

The selected freelancer will be responsible for:

1. Improving website visibility and organic rankings on Google and Bing.
2. Optimizing website content for Answer Engine Optimization (AEO).
3. Implementing Generative Engine Optimization (GEO) strategies for ChatGPT, Google Gemini, Perplexity, and other AI search platforms.
4. Improving website E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals.
5. Strengthening topical authority through content optimization and strategic internal linking.
6. Implementing advanced technical SEO and structured data.
7. Improving brand entity recognition and online citations.
8. Increasing qualified organic traffic, enquiries, and course-related conversions.

## Scope of Work & Key Deliverables

### 1. Comprehensive SEO Audit

Conduct a complete website SEO audit covering:

- Technical SEO audit.
- On-page SEO audit.
- Off-page SEO analysis.
- Website architecture and URL structure.
- Indexing and crawlability analysis.
- XML sitemap and robots.txt optimization.
- Canonical tags and duplicate content analysis.
- Broken links and redirect issues.
- Website speed and Core Web Vitals.
- Mobile responsiveness.
- Image SEO and ALT tag optimization.
- Internal linking structure.
- Google Search Console and GA4 analysis.

**Deliverable:** Detailed SEO audit report with identified issues, priority levels, and implementation recommendations.

### 2. Answer Engine Optimization (AEO)

Optimize the website to improve its chances of appearing in direct answers and AI-powered search experiences.

Key activities:

- Identify question-based and conversational search queries.
- Optimize content for People Also Ask (PAA).
- Create FAQ sections for important service and course pages.
- Implement question-and-answer-based content structures.
- Optimize content for featured snippets.
- Implement relevant FAQ and other supported structured data.
- Improve semantic relevance and contextual keyword coverage.
- Optimize headings, definitions, summaries, and concise answer sections.
- Develop content that directly addresses user search intent.

**Target Platforms:**
- Google AI Overviews.
- Google Search Featured Snippets.
- ChatGPT Search.
- Microsoft Copilot.
- Perplexity AI.
- Google Gemini.

### 3. Generative Engine Optimization (GEO)

Develop and implement strategies to improve the website's visibility, brand recognition, and potential citations across generative AI platforms.

Key activities:

- Audit existing brand visibility across AI search platforms.
- Identify relevant prompts and conversational queries related to our services.
- Optimize website content for AI discoverability and contextual understanding.
- Strengthen brand entity signals.
- Improve topical authority and content credibility.
- Develop authoritative, fact-based, and citation-worthy content.
- Optimize brand information consistency across online platforms.
- Identify opportunities for third-party mentions and authoritative references.
- Develop an AI visibility tracking and monitoring strategy.

**Target AI Platforms:**
- ChatGPT.
- Google Gemini.
- Perplexity.
- Microsoft Copilot.
- Google AI Overviews.

### 4. Advanced Schema Markup & Structured Data

Implement relevant Schema.org structured data using JSON-LD.

Evaluate and implement applicable schema types, including:

- Organization Schema.
- Person Schema.
- WebSite Schema.
- WebPage Schema.
- Article / BlogPosting Schema.
- Course Schema.
- EducationalOrganization Schema, where applicable.
- BreadcrumbList Schema.
- Service Schema.
- Product Schema, where applicable.
- VideoObject Schema, where applicable.
- ProfilePage Schema, where applicable.

Additional requirements:

- Establish consistent entity relationships.
- Connect relevant entities using sameAs properties where appropriate.
- Validate schema using Google Rich Results Test.
- Validate structured data using Schema.org Validator.
- Fix schema errors and warnings where relevant.
- Avoid unsupported or misleading structured data.

### 5. E-E-A-T Optimization

Improve the website's trustworthiness, expertise, and authority signals.

Activities include:

- Optimize About Us and author profile pages.
- Improve trainer and instructor credibility information.
- Highlight professional qualifications and certifications.
- Showcase training experience and industry expertise.
- Optimize testimonials, reviews, and case studies.
- Improve author attribution and content ownership.
- Add relevant trust signals and supporting evidence.
- Strengthen external brand references and reputation signals.

### 6. Keyword Research & Topical Authority

Conduct keyword and topic research aligned with our business objectives.

Focus areas include:

- Digital Marketing Training.
- Digital Marketing Courses.
- Digital Marketing Corporate Training.
- Digital Marketing Trainer.
- Generative AI Training.
- AI Tools Training.
- SEO Training.
- Google Ads Training.
- Meta Ads Training.
- Digital Marketing Consulting.

Activities:

- Primary, secondary, and long-tail keyword research.
- Search intent mapping.
- Question-based keyword research.
- Semantic and entity-based keyword research.
- Competitor keyword gap analysis.
- Topic cluster development.
- Pillar page and supporting content strategy.
- Keyword-to-URL mapping.
- Content cannibalization analysis.

### 7. On-Page SEO & Content Optimization

Optimize existing website pages and important landing pages.

Activities include:

- SEO-friendly title tags and meta descriptions.
- H1, H2, and H3 heading optimization.
- Keyword placement and semantic relevance.
- Content quality and readability improvements.
- Internal linking and contextual anchor text.
- Image optimization and descriptive ALT text.
- Content freshness and information accuracy.
- CTA and conversion-focused content improvements.
- Optimization of existing blogs and educational resources.

We expect content optimization to be natural, informative, user-focused, and aligned with search intent. Avoid keyword stuffing and AI-generated content without editorial review.

### 8. Off-Page SEO & Authority Building

Develop a sustainable link-building and brand authority strategy.

Activities include:

- High-quality contextual backlink acquisition.
- Relevant industry and educational website citations.
- Guest posting opportunities.
- Digital PR and brand mentions.
- Relevant business directory listings.
- Educational and professional profile citations.
- Local and business entity citation opportunities.
- Competitor backlink gap analysis.
- Brand mention monitoring.

**Important:** We are interested in genuine, relevant, high-quality backlinks and citations. We do not want spammy directory submissions, automated link-building, PBNs, or irrelevant backlinks.

### 9. Technical SEO & Website Optimization

Review and improve the website's technical infrastructure.

Activities include:

- Robots.txt optimization.
- XML sitemap optimization.
- Crawl budget and indexation analysis.
- Canonicalization.
- Schema implementation.
- Core Web Vitals recommendations.
- Page speed optimization.
- Mobile SEO.
- HTTPS and website security checks.
- Redirect management.
- JavaScript rendering and crawlability checks, where applicable.
- Image compression and optimization.

The website is built using WordPress. Experience with WordPress SEO plugins such as Rank Math or Yoast SEO will be preferred.

### 10. Competitor Analysis

Conduct a detailed analysis of relevant competitors in the digital marketing training and AI education industry.

Analyze:

- Organic keyword rankings.
- Top-performing pages.
- Content gaps.
- Backlink profiles.
- Topical authority.
- Schema implementation.
- Brand mentions and citations.
- AI search visibility.
- Competitor presence in AI-generated answers.