AI-Driven Modern Sofa Commercials

I’m commissioning a set of short TV spots for our new modular sofa line and want every frame to feel unmistakably modern and sleek while staying laser-focused on driving sales. The plan is to lean on the latest AI-generation and enhancement tools—think Midjourney or Firefly for photorealistic assets, Runway or Gen-2 for fluid scene transitions, and Premiere/After Effects for the final polish—so the visuals remain fresh but production stays agile.

Because these commercials go straight to broadcast, they have to meet full TV-ready specs and instantly communicate comfort, style, and value. Clean typography, a muted yet sophisticated palette, and smart, AI-assisted motion design should guide the viewer’s eye to a clear purchase call-to-action in the final frame.

Deliverables
• 15 s and 30 s master edits in 4K ProRes & H.264, broadcast safe
• Script and storyboard/animatic for approval before animation begins
• Layered project files and licensed/generative assets

Acceptance criteria
• Broadcast legal video levels and -24 LKFS loudness
• Zero stock watermarks or licensing gaps
• Visuals pass automated Nielsen/Baton QC

Share a reel that shows comparable AI-enhanced work, outline your workflow, and give me a realistic timeline for first cut through final master.