Advertisement Setup Management & Optimization –

We are looking for an experienced Digital Advertising / Ads Setup Freelancer who can professionally set up guide manage and optimize our advertising campaigns across different advertising platforms

## Project Scope

- Total Campaign Setups: 20
- Total Project Fee: ₹5,000
- Advertisement Optimization: Completely FREE / Included
- Creative Creation: Not Required from Freelancer
- Mandatory Platforms: Meta Ads and Google Ads
- Optional Platforms: LinkedIn Ads ChatGPT Ads / OpenAI Ads and other relevant advertising platforms may be used for testing and experimentation based on our requirements

## Mandatory Advertising Platforms

The freelancer must be capable of professionally setting up campaigns on both:

- Meta Ads
- Google Ads

These two platforms are mandatory and will be the primary advertising platforms for this project

## Optional Advertising Platforms

Depending on business requirements campaign objectives and future testing we may also experiment with:

- LinkedIn Ads
- ChatGPT Ads / OpenAI Ads
- Other relevant advertising platforms

Optional platforms are not mandatory for every campaign

These platforms may be used whenever required for testing lead generation sales traffic awareness or other business objectives

The exact platform and campaign requirement will be discussed before each setup

## Campaign Setup Structure

The total project includes **21 Campaign Setups**

Each Campaign Setup may contain different numbers of Ad Groups / Ad Sets and Ads depending on the actual requirement

### Ad Groups / Ad Sets

- Each Campaign Setup may contain a minimum of 1 and up to 10 Ad Groups / Ad Sets
- The exact number will depend on the campaign objective targeting requirement audience structure and platform requirements
- The freelancer should recommend the appropriate structure based on practical advertising experience

### Ads Per Ad Group

The number of Ads within each Ad Group / Ad Set may vary according to the campaign requirement

For example:

- Standard campaigns may require around 2–3 Ads per Ad Group
- Sales focused campaigns may require around 5–6 Ads per Ad Group
- Other campaigns may require more or fewer Ads depending on testing requirements

The freelancer should use the number of Ad Groups / Ad Sets and Ads that are actually required for proper campaign setup and performance testing rather than following a fixed structure for every campaign

The above ranges are provided to clearly communicate our expected working structure and requirements

## Our Responsibility

We will provide all required marketing materials including:

- Ad Creatives
- Images
- Videos
- Promotional Content
- Required Text / Copy
- Landing Page Details
- Product or Service Information
- Other Campaign Related Materials

The freelancer does not need to create creatives videos or promotional materials from scratch

## Freelancer Responsibility

The freelancer will be responsible for:

1. Professionally setting up all 21 Campaign Setups
2. Setting up campaigns according to the requirements of the respective advertising platform
3. Creating the proper Campaign Ad Set / Ad Group and Ad structure
4. Selecting the appropriate campaign objective
5. Setting up correct targeting and audience structure
6. Guiding our team regarding the correct use of creatives videos and advertising content
7. Reviewing all materials provided by our team
8. Clearly identifying any mistakes or weaknesses in creatives videos copy landing pages targeting or campaign structure
9. Clearly explaining what changes are required whenever improvements are needed
10. Setting up appropriate placements bidding optimization events budgets and other necessary campaign settings
11. Monitoring campaign performance
12. Identifying underperforming campaigns Ad Sets / Ad Groups or Ads
13. Providing advertisement optimization completely FREE as part of this project
14. Making necessary optimization adjustments based on available campaign data
15. Providing practical recommendations to improve campaign performance
16. Giving their 100% professional effort and expertise throughout the agreed project scope

## FREE Advertisement Optimization

Advertisement optimization will be completely FREE and included in the total project fee of **₹5,000**

There will be no additional optimization charge for the agreed 21 Campaign Setups

Optimization may include:

- Targeting adjustments
- Audience optimization
- Campaign structure improvements
- Ad Set / Ad Group optimization
- Budget allocation guidance
- Placement adjustments
- Performance based adjustments
- Ad performance review
- Conversion tracking checks
- Identifying underperforming campaigns
- Identifying underperforming Ad Sets / Ad Groups
- Identifying underperforming Ads
- Recommendations for improving campaign performance
- Other reasonable optimization adjustments related to the agreed campaign setup

The purpose of optimization is to continuously improve campaign setup and performance based on available data and actual campaign results

## Tracking & Technical Support

Where basic technical setup is required for advertising the freelancer should cooperate and assist from their side

This may include:

- Meta Pixel setup / checking
- Conversion Tracking
- Meta Conversions API guidance / setup where applicable
- Google Ads Conversion Tracking
- Basic website tracking requirements
- Event configuration and checking
- Verification of whether tracking is working correctly
- Basic tracking troubleshooting
- Basic advertising related technical guidance

Our website already has most of the basic tracking infrastructure

However if any minor or basic adjustment is required for running the campaigns properly the freelancer is expected to cooperate and assist with the required setup or guidance

## Campaign & Platform Allocation

The total project includes **21 Campaign Setups**

These campaigns may be distributed across different platforms according to our requirements

**Meta Ads and Google Ads are mandatory**

Additional campaign setups may be used on platforms such as:

- LinkedIn Ads
- ChatGPT Ads / OpenAI Ads
- Other relevant advertising platforms

These additional platforms are optional and may be used for experiments testing or specific campaign requirements

The exact platform campaign objective audience structure Ad Groups / Ad Sets and Ads for each campaign will be decided according to the specific advertising requirement

## Quality Expectations

We expect every Campaign Setup to be completed in a:

- Professional manner
- Proper campaign structure
- Correct targeting setup
- Proper audience structure
- Proper Ad Group / Ad Set structure
- Proper tracking configuration
- Platform compliant manner
- Performance oriented approach

The freelancer should use their practical experience to identify mistakes recommend improvements and help our team prepare campaigns correctly

The freelancer should not simply create campaigns and publish them

We need someone who can professionally set up the campaigns review our advertising materials identify mistakes guide our team optimize campaigns and provide practical advertising support

## Payment

### Total Project Payment: ₹5,000

The ₹5,000 project fee covers:

- 20 Campaign Setups
- FREE Advertisement Optimization
- Campaign Setup Guidance
- Creative / Ad Material Guidance
- Campaign Structure Guidance
- Targeting Guidance
- Basic Tracking Support
- Basic Technical Cooperation Related to Advertising
- Performance Review and Optimization within the agreed project scope

There will be no additional optimization charge for the agreed project scope

Any completely new work outside the agreed scope will be discussed separately and will only be started after mutual approval

## Freelancer Requirement

We are looking for someone with practical experience in:

- Meta Ads
- Google Ads
- LinkedIn Ads
- ChatGPT Ads / OpenAI Ads where applicable
- Digital Advertising
- Campaign Setup
- Campaign Optimization
- Performance Marketing
- Conversion Tracking
- Meta Pixel
- Meta CAPI
- Google Ads Conversion Tracking
- Audience Targeting
- Campaign Structure

We are not looking for someone who simply creates campaigns and publishes them

We need a freelancer who can professionally set up the campaigns review our advertising materials identify mistakes guide our team optimize campaigns and provide practical advertising support throughout the project

The freelancer should focus on proper execution performance based optimization and professional advertising practices across the required platforms