ActiveCampaign Lead Generation Funnel Setup

Proposal to Send to Client
Subject: Proposal for ActiveCampaign Lead Generation Funnel Setup
Hi,
Thank you for the detailed project description. The requirement to build a multi-step, lead-generation email funnel that maintains a formal tone and drives bookings is clear.
Here is my recommended structure and timeline for this project:
1. Recommended Email Sequence (5 Emails over 10 Days)
To build trust and convert prospects without being overly aggressive, I recommend a 5-email sequence:
Email 1 (Day 0 - Immediate): Welcome, Lead Magnet Delivery & Trust Building
Email 2 (Day 2): Highlighting the Core Problem & Strategic Value
Email 3 (Day 4): Case Study / Social Proof & Framework Explanation
Email 4 (Day 7): Direct Pitch for Consultation Request
Email 5 (Day 10): Final Invitation & Overcoming Objections
2. Technical Execution in ActiveCampaign
Setup: Create dedicated lists, tags (Status: Prospect, Goal: Booked Consultation), and automation logic.
Goal Triggers: Automatically stop the nurture sequence once a contact books a consultation.
Formatting & Copy: Upload all approved emails with proper subject lines, preview text, and single clear CTA buttons linked to your booking page.
Testing: Perform a test run using a dummy contact to verify deliverability, link tracking, and tag triggers.
Handoff Document: Provide a brief step-by-step PDF/Guide on how to adjust text, delays, or links in the future.