Achieve Target ROAS: Testing, Optimization, Retargeting

ADVERTISING BUDGET:

My initial monthly advertising budget is:

₹40,000/month

This ₹40,000 is ONLY for advertising spend and will be paid directly to Meta/Google or the relevant advertising platform.

Freelancer management fees should be quoted separately.

TARGET:

My target is:

₹2,50,000/month genuine prepaid revenue
+
₹1,00,000/month genuine COD revenue
=
₹3,50,000/month total revenue

With a ₹40,000 advertising budget, this represents a target ROAS of approximately 8.75×.

I understand that 8.75× ROAS may not be achievable immediately, especially for a new brand. I am looking for a freelancer who can progressively work toward this target through:

TESTING → OPTIMIZATION → RETARGETING → SCALING

The freelancer must provide a realistic plan showing:

• Expected CPA
• Expected AOV
• Required number of orders
• Target ROAS
• Meta vs Google budget allocation
• Prepaid vs COD acquisition strategy
• First 30-day testing strategy
• Scaling strategy

IMPORTANT:

Do not guarantee ₹3.5 lakh revenue.

I want genuine customers and genuine completed purchases.

Do NOT count:
• Fake orders
• Test orders
• Cancelled orders
• RTO orders
• Unpaid orders
• Fake/low-quality leads

as successful revenue.

REPORTING:

Every week report:

• ₹40,000 advertising budget spent
• Actual revenue generated
• Prepaid revenue
• COD revenue
• Number of prepaid orders
• Number of COD orders
• Delivered COD orders
• RTO
• CPA
• ROAS
• AOV
• Conversion rate
• Best products
• Best creatives
• Best campaigns
• Scaling recommendations

SCALING:

If the ₹40,000 budget produces sustainable results, I am prepared to increase advertising spend:

₹40K → ₹60K → ₹1L → ₹2L+/month

The budget will only be increased when actual performance supports scaling.

FREELANCER FEE:

Please quote your monthly management fee separately from the ₹40,000 advertising budget.

I am open to a fixed monthly management fee or a reasonable performance-based structure, provided it is transparent.