100% White-Hat SEO for new Website

My website needs a full-scale, completely white-hat SEO upgrade driven by AI insights. The core of the job is twofold: first, refine and expand the partial keyword list I already have so every page targets profitable, realistic phrases; second, build a clean backlink profile that will stand up to any manual review.

Keyword optimisation must be handled page-by-page, mapping search intent to content while keeping every tweak natural for readers. I will share the current list and analytics data; you will deepen the research, uncover gaps, and prioritise terms by volume, competition, and relevance.

For backlinks, everything has to be earned manually. I want authority guest posts on niche-relevant sites, hand-picked directory submissions, and contextual social media links that drive real traffic. No automated tools, spun content, or grey-area tactics. This is about sustainable rankings, not quick spikes.

Deliverables
• Expanded keyword strategy with search metrics and on-page placement plan
• Outreach-driven guest posts (unique content, do-follow where possible)
• Verified directory submissions with live URL report
• Social media backlinks seeded in genuine, engaging posts
• Weekly progress logs and a final summary report showing links, rankings, and traffic movement

Acceptance criteria
• All links must be indexable, from sites with legitimate traffic and a clean link profile
• Anchor text distribution follows best practice ratios
• No link or content will violate Google guidelines; if I can’t show it to a Google rep, it does not go live

If your approach aligns with the above and you are confident in delivering purely organic results, the project is straightforward: optimise, build, and document.