Project objective- create a new logo for esports fusion lab
Target audience – consumer brand marketing teams, senior executives and their media agencies
Tone and manor – clever, not taking selves too seriously
Art style - anime
Mandatory elements – name in full esports fusion lab. Logo design to be 100% owned in full by client
Nice to have – if possible, also show the acronym e f l
Some of our suggestions
- play with lab name and show a test tube or beaker and bubbles.
- maybe show a game controller in a beaker or use test tubes
- maybe show efl in bubbles
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