Digital Marketing Strategist

JOB SUMMARY: The Digital Marketing Analyst is responsible for researching, administering, and managing Pay Per Click (PPC) media strategies.
The DMA is responsible for keeping current with PPC industry trends and to think creatively in utilizing trends to make recommendations that support company initiatives.
This position also entails monitoring, evaluating, and reporting results and performance across the major marketing channels.
In addition, the DMA should be versed in Amazon store front operations and email marketing campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES MAY INCLUDE BUT ARE NOT LIMITED TO: Perform daily account management of PPC accounts on Google AdWords, Yahoo, Facebook, and other platforms Monitor and maintain bids, daily/monthly budget caps, impression share, quality score, & other key metrics Manage and maintain updates for large keyword lists Provide creative copy suggestions and graphical ad templates Manage email drip campaigns Participate in creative marketing sessions Contribute to seasonal ad campaign creation Provide detailed analysis of ongoing campaigns and possible course correction for underperforming ads PHYSICAL DEMANDS AND WORKING CONDITIONS: Ability to sit for extended periods of time Ability to think clearly especially in adverse situations.
Ability to work in a team/autonomous environment Ability to coordinate and communicate effectively Able to handle multiple projects simultaneously and meet frequent deadlines Ability to tend to detail KNOWLEDGE, SKILLS AND ABILITIES: Passion for Internet Marketing Creative Thinking and Detail Oriented Problem Solving/Analysis Results Driven Good time management skills Strong communication (both verbal and written) skills
Tags: Sales And Marketing, Marketing Strategy

 

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