Academic Project ENTIRE MARKETING CAMPAIGN

Pick a company in your preferredsector, pick 5 and get oneapproved by me (it can be an existing, imaginary, or a startup company)and build from scratch an entire marketing campaign for this organization. -The goal of this project is to increase the company's revenue. -You have a budget of 100k per year, how will you allocate the money to bring in value in this organization and achieve a high return of investment ROI? -What tools and techniques will you be using to gain competitive advantage and outperform the competition? -How will you be able to track the value-added as well as the effectivenessof your marketing campaign?Length: Thepaper, should be no longer than 12 pages.
Your text should be double spaced, and the font should be 12 pt or smaller.
Margins are to be no longer than 1 inch.
ABSOLUTELY NO PLAGIARISM - the content will be run thru plagiarism checker.
Please use this text ISBN-13: 9780133856460Marketing Management, 15th Edition.
By Philip T.
Kotler, Kevin Lane Keller
Tags: Marketing, Business Development

 

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